Lollo. 22. Location: Sweden. Harry Potter. Infernal Devices. Mortal Instruments. Vampire Academy. Hunger Games. Morganville Vampires. Percy Jackson, Dresden files and more Reign, Doctor Who. Vampire Diaries. Supernatural. Once Upon a Time and more. 3231224
Reblogged from cassandraclare  2,261 notes

trying-tobehappy asked you:
Hi, when you came to Sydney last year and did the autograph signing/ball there was one question you got asked from a member of the audience which went along the lines of ‘I have no idea who you are and I only came tonight so I could get laid’ if I recall correctly. I was wondering, what did you do with the note the question was written on? If memory serves me, you said you would keep it and put it on your fridge but I could be wrong. By

Why, yes, here it is.

You think I don’t keep these things? I SO DO.

(via cassandraclare)

Reblogged from catreadsbooks  77 notes

When my fourth book came out, which was called City of Fallen Angels, we were having our marketing meeting [at the publisher]. And they were saying they were concerned about dwindling print sales for all books. And I said, “Let’s something experimental—put something in the books you can’t get in ebooks. In the back of the book we’ll affix a letter written by one of the characters to another character. It’ll look like a letter, with a little wax seal, a thing fans will want to collect. And as an analogue object you can hold in your hand, it’s something you can’t pull out of a Kindle.

We tried it [at Barnes & Noble]. It was hugely successful. They had to reorder. Eventually they ran out of them… I was just at the board of directors meeting for Barnes & Noble (BKS) as a speaker. The CEO said to me, “You know, that thing you guys did for City of Fallen Angels was a brilliant piece of strategy. It was so successful for us that we’ve now gone and asked dozens of other authors to do the same thing. We call it City of Fallen Angels treatment.”

By

Cassandra Clare

It was a great idea ;)